The company has worked to reduce the bias in training data that AI models can reflect, for example that business executives are male. "The only way to succeed in AI is to embrace it."Īdobe's Firefly products are trained from the company's own library of stock images, along with public domain and licensed works. This is why we want to bring AI to the fingertips of all our user base," Costin said. We think that creators using AI will be more competitive than creators not using AI. "We don't think AI will replace creative creators. For example, Firefly eventually could let people use Adobe tools to tailor designs to individuals instead of just creating one design for a broad audience, said Alexandru Costin, vice president of Adobe's generative AI work. Like other AI fans, though, Adobe sees artificial intelligence as the latest digital tool to amplify what humans can do. With AI showing new smarts when it comes to translating documents, interpreting tax code, composing music and creating travel itineraries, it's not irrational for professionals to feel spooked. The company hasn't revealed its pricing approach for the new tools.Ĭreative professionals might see Firefly as an incursion into their creative domain, going beyond mechanical tools like selecting colors and trimming videos into the heart and soul of their jobs. The other applies prompt-based styles to text, letting people create letters that look hairy, scaly, mossy or however else they want.įirefly for now is available on Adobe's website, but the company will build generative AI directly into other tools, starting with its Photoshop image editing software, Illustrator for designs and Adobe Express for creating quick videos. The first tool creates an image based on a text prompt like "fierce alligator leaping out of the water during a lightning storm," with hundreds of styles that can tweak results.
On Tuesday, Adobe released the first two members of its new Firefly collection of generative AI tools for beta testing. Now Adobe has built its own version of this generative AI technology with tools that begin a technological overhaul of the company's widely used creative tools. In 2022, OpenAI's Dall-E service wowed the world with the ability to turn text prompts into images.
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